Rebirth

So it's been an interesting two years. In my second year of university I started Ice Cube. I'd wanted to start my own web design business since I was about 17, but never quite got around to it what with school work and that awful thing called a social life. Why I decided to start it once I got to university, then, is a mystery: the same amount of hours a week (about eight; English students get precious little contact time for their £3000 a year) but with thrice the complexity and an extra twenty or so hours a week primary and secondary reading. (Theoretically, this happens at A-level too, but since literary crits aren't required, it rarely did.)

Still, it was an interesting experiment, and the work I did forced me to work beyond my current skillbase and learn (as if there wasn't enough of that going on already): there was no resting on laurels; these were real jobs and I had to either get up to speed to provide what they required, or (sin of sins) under-deliver.

Much as I liked the Ice Cube brand, by the time I completed my degree I had grown a little tired of it; perhaps because it had often been a source of irritation to me, as in the winter of my second year when I was working two part time jobs, running the business and trying to keep up with my course (I had clearly picked the wrong time to take the Victorian Lit. course, which usually expected of a week's reading a 500+ page novel, a 1000+ line poem, or both). So, led by the urge for something new and fresh, I went back to the sketchpad and came up with three sticks of dynamite, turned them into 3d models and got very intense about font faces for the next three days.

This is the result. The business retains the slant on working with the small people, but is quite happy to provide for big guns too. Here's to many years of pretty, accessible, high-ranking websites!